Google has officially rolled out its ‘Pay with Google’ feature that allows for faster checkouts. Similar to how e-wallets work, the feature allows one to choose their pre-set credit or debit card while making payments goods and services.
Every time you purchase any product for which the payment is to be made electronically, be it movie tickets, clothes, food, or even transferring money to your friend, you are required to fill up the customary form with your credit or debit card details. It is here that the ‘Pay with Google’ feature steps in. It essentially eliminates the need to fill up the multiple forms for processing payments.
Pali Bhat, VP of Product Management, Payments, explains in the official blog that the feature allows people to pay in app or online with a verified credit or debit card that has been saved to their Google account, via products like Google Play, Chrome, and YouTube. In order to make payments using Pay with Google feature, simply choose your preferred card from your saved cards list, enter a security code or authenticate with your Android device, and check out.

As part of the launch, the feature can be used in the Android app on Chrome browser at select places in the US, such as Dice, Hotel Urbano, Spot Hero and Doordash. Soon, other places including Airbnb, Papa Johns, and Just Eat will also start supporting Pay with Google.
It is worth mentioning that the Google Payment API was first rolled out to developers back in May during the Google I/O 2017 event. Google has said that it does not charge a transaction fee for the use of its feature. Interestingly, the feature also works with Google Assistant, so you can simply instruct the assistant to pay ‘X’ amount to people from your friends’ list and it will ask you for authentication. Once you do so, the said amount will be instantly transferred.
Although it is unclear if the Pay with Google feature will be extended to India, the company recently launched its ‘Tez by Google’ app to accelerate digital payments. The app is based on UPI and comes with a ‘Cash Mode‘ that functions like Nearby mode, but for payments.