The festive season is typically characterized by intense competition among India’s e-commerce companies as they look to lure customers with deep discounts, bundled offers, freebies, and more. No different this year as Paytm Mall, one of the top three online shopping destinations, has earmarked Rs 501 crore for cashbacks and discounts. Paytm Mall expects nearly 5 million visitors during its shopping extravaganza that will last 4-5 days, ET reports. It is worth noting that the figure of ’501′ is considered auspicious in Indian culture.
Paytm‘s super sale begins tomorrow (September 20), and cashbacks would range from 15 percent to 100 percent. Most focus would be directed towards high-growth categories such as mobiles and electronics, large appliances, and fashion. ”Paytm Mall has the strongest association with cashback offers, which we’ll leverage this festive season. Moreover, our sale will be live across online and offline and customers will also be able to scan Paytm Mall QR codes and gain access to similar offers,” Amit Sinha, COO, Paytm Mall said in a statement.