Xiaomi surprising launched a new color variant for its Redmi Note 4 smartphone. Other than giving customers a new color choice, the smartphone aims to contribute to the government’s Clean India drive or Swachh Bharat Abhiyan in an innovative manner. The “Lake Blue” edition of the Redmi Note 4 is available for the 4GB RAM plus 64GB storage variant priced at Rs 12,999. The Redmi Note 4 Lake Blue edition will be go on sale on September 4 at 12:00PM via Mi.com and Flipkart. It will also be available for purchase at Mi Home stores and Mi Preferred Partmer stores.
This new launch by Xiaomi is a part of the company’s “Wake the lake” campaign in Bengaluru. Xiaomi says that part of the proceeds from the sale of the Redmi Note 4 Lake Blue variant will be for initiatives under the Swachh Bharat Abhiyan.
Announcing the launch of the Lake Blue edition, Manu Jain, Vice President of Xiaomi says, “We are a company who believes in giving back to the community. Water bodies have been the source of water for ages for people of Bengaluru but over the past decade, these water bodies have been facing serious threat. To show our concern for the cause we are taking up the maintenance of Kempabudhi kere, to support BBMP in bringing it back to its initial days of glory as a project under Swachh Bharat Abhiyan. To commemorate this cause, we are launching Redmi Note 4 Lake blue edition which would further contribute to this cause.”
To recall, the Xiaomi Redmi Note 4 features a 5.5-inch full HD (1080p) display. Under its hood, runs the Qualcomm Snapdragon 625 octa-core processor clocked at 2GHz. For photography, the Redmi Note 4 sports a 13-megapixel rear camera and a 5-megapixel camera up front. The smartphone is fuelled by a 4,100mAh battery. On the software front, it runs Android Marshmallow-based MIUI 8 out-of-the-box.