Samsung entered the world of artificial intelligence with the launch of Bixby. Bixby was announced back in March and is currently available in 200 countries with over 10 million registered users. The AI assistant’s entrance was grand but its journey has been filled with hurdles leaving it behind the competition. Samsung has now launched Bixby 2.0 which comes with a big upgrade as it will control the company’s smart products.
Announced at the Samsung Developer Conference (SDC) 2017 in San Francisco, Samsung says that “Bixby 2.0 will be ubiquitous, available on any and all devices”. Like Amazon Alexa and Google Assistant, Bixby 2.0 will be the hub for a smart home ecosystem. You will be able to use Bixby 2.0 to control devices including smartphones, TVs, refrigerators, home speakers, among others.
Bixby 2.0 is said to be equipped with more “natural language capabilities” which will enable to function not only for a single person but an entire family. According to each member’s usage of Bixby 2.0, the AI assistant will configure its response and actions. Samsung is really expanding its platform for Bixby 2.0, as it won’t be limited only to the company’s products. 
Developers will be able to use Bixby 2.0 and create applications for different services in fields like sports, food, entertainment, travel, among others. As of now, Bixby SDK will be available for select developers. Samsung will eventually make the Bixby SDK open for all developers. Samsung also showcased Project Ambience which is a small dongle or chip that enables Bixby’s functionalities on different products.
In addition to Bixby 2.0, Samsung also announced a common IoT platform, SmartThingsCloud. Under this, Samsung’s existing IoT services like SmartThings, SamsungConnect, and ARTIK will be grouped together for seamless connectivity. Samsung also partnered with Google for developers to use the ARCore SDK to develop AR apps and services for the Galaxy S8 duo, and the Galaxy Note 8.